The main idea we had was that we wanted to create a film that was of a ‘living’/ interactive book that would be presented in an unconventional way, more like a performance of the story than a traditional reading/showcase of a regular book.
Short explanation of the story: A young elephant grows up and poaches his friends, selling their ivory and then using the wealth gained from this to build a castle. (How elephant and castle got it’s name)
Additional notes: The juxtaposition of the calm elevator music with the violent acts of the main character is my favourite part.